Aug 04 ,2017
Los Angeles/Ingolstadt, June 29, 2017 – Wednesday night the new Audi A8 could be seen in Los Angeles alongside many Hollywood stars at the world premiere of ‘Spider-Man: Homecoming.’ Tom Holland, who stars as Peter Parker / Spider-Man, was chauffeured down the red carpet at the TCL Chinese Theatre. Meanwhile, Robert Downey Jr. and Jon Favreau arrived together in a black Audi R8 Spyder.
Normally, Audi’s Technical Development team conceals their secret prototypes with a special adhesive foil with a camouflaged pattern of black and white swirls. However, this time Audi Design developed a new camouflage foil with a Spider-Man design specifically for the appearance on the red carpet at the world premiere of ‘Spider-Man: Homecoming’. The traditional swirl design has been modified to incorporate spider webs on the vehicle doors and within the signature rings.
Even before its official world premiere, the first glimpses of the Audi A8’s can be seen on the big screen in ‘Spider-Man: Homecoming’ – viewers can see parts of the front and side designs in the film. In addition, moviegoers also get to see Audi AI Traffic Jam Pilot in action when Happy Hogan drives Peter Parker and momentarily removing his hands from the wheel. Thanks to the activated Audi AI Traffic Jam Pilot, the Audi A8 can take over the task of driving and continues to move autonomously.
Audi is set to officially present the new A8 to the public on July 11, 2017 at the Audi Summit (www.summit.audi) in Barcelona. ‘Spider-Man: Homecoming’, featuring the new Audi A8, can be seen in movie theaters worldwide in July.